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People are always on the move today, so many companies focus on applications and tools that allow users to track one another via mobile devices. TheHotList.com is another tool that can help users stay on top of where their friends have been, are and will be going. The application works by integrating Google Maps so users can get a visual on where others are. The user can see where their friends have been and discover places that they like to go. This allows the user to try new places and seek out new local attractions. Users can also see where their friends and crowds currently are congregating. Users can also set locations for future visits so others can see where they will be going. Information is provided for locations, including crowd size, number of friends present, how many are male and how many are female, and basic location details for the business, venue or attraction.

HotList was founded in 2009 by Eugene Jen, Gianni Martire, and Chris Mirabile. Based out of New York City, New York, the company currently includes nearly ten individuals. Jen is the CTO, Martire is the CEO, and Mirabile is co-CEO. HotList was created to provide location based social coordination for its users. Today, HotList makes it much easier to find people and discover new places through a real life social network. The site used TheHotlist.com as its domain name. In May 2011 they bought the domain Hotlist.com from Microsoft.

With the growing popularity of mobile devices, applications like HotList are not terribly unique. Users can check in and see what their friends are doing and where they are. Although HotList is not a new concept, it is still beneficial for users who know many people using the application. A lot depends on which application the user’s contacts primarily use. The more people using it, the more valuable it will be to the user.

The HotList website is attractive with a colorful blue and orange theme that gives it a hint of fun. Users can see full color Google Maps integrated right into the site (or via mobile phone). Flame shaped icons represent others so the user can visualize where their fellow users are. Pop up boxes provide information on specific locations that are easy to read.

New users can register for HotList by clicking on the large, blue “Sign in with Facebook” button at the top, right hand corner of the homepage. Unfortunately there is no other sign in option for users. If a user does not have a Facebook profile they must make one to use HotList. This is convenient for users who wish to link profiles, but not so much for anyone who would rather not.

The HotList is available to all users for free. Anyone can stop by the site or download the application to their mobile phone at no cost. This is definitely a good choice because the more people on TheHotList.com, the more effective it will be. The free price tag also makes it easier to recommend HotList to others so users can build up their friend lists.

People who are very social and don’t mind revealing their locations can really get into HotList. It is definitely a tool designed for people who go out and don’t mind telling the world about it. Users can see where others have been or are going, which may be a little intrusive to less social individuals.

• Download HotList for free on your mobile phone
• See where your friends are right now
• Add information about where you have been or where you are going
• Review friend’s favorite locations for suggestions
• Read a snapshot of information about specific locations

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